The colors were chosen to reflect the title - The heart a warm bright red made with love and the blue to portray a playful ,loyal, trustworthy, and faithful company.
I explored more options that I shared with my client but ultimately we came back to the first draft
here are some of the options :
And of course I always give you the optioned to have your logo on a dark background, even if the original wont allow it.
Example:
