Vertex was founded in 2006 by two partners and friends Benny Cohen and Mordechai Morgenstern. Vertex exclusively imports the outstanding American brand Pella and Finnova's importers to Israel, the Italian quality brand.
There company has now grown into a success and naturally needed an upgrade for their logo to match their clientele, modern service and products
Before and After
The meaning of the word Vertex is the highest point; the top or apex.
When Mordechai came to me he wanted me to just clean up the lettering to look more sharp and symmetrical without completely changing the logo because it was already well known, although he wasn't thrilled with the logo he had.
he told me he loved the v and the orange triangle, but didn't like the Hebrew letters.
I recreated from scratch the two v shape to look identical, recreated the letters in a more modern vibe and for a final modern touch lengthened the two v shapes.
Creating a modern and elegant Vibe wile keeping it clean and similar colors to its original logo.
BEFORE
AFTER
