AFTER AND BEFORE
This was my first logo I ever created. The assignment was to choose a restaurant and rebrand it, choosing any artistic style you would like.
Unintentionally when the teacher said artistic I thought of art, and impressionism jumped into my mind.
village green is a vegan restaurant , a favorite of mine. It has a very authentic, nostalgic vibe to it. When I eat their its the same feeling I get when looking at impressionist art in a museum.
I jump out of reality and into a more colorful , wholesome and enjoyable experience, and it is timeless.
Magic like this can never be outdated but only gets richer and more valuable with time.
LOGO AND ICONS
The icons for the menu were created following the theme and each one was made with a different impressionist art painting. If you look closely the bread icon has a painting of bread and the vegetable icon a painting of vegetables.
The logo has outlines of houses symbolizing a village and the green painting called The Chateau de Medan by the famous Paul Cezanne was used to portray the green in the title so that you think of a green village with the fork and knife wetting your apatite and symbolizing the restaurant flare.
Menu page 1
Menu page 2
The menus backgrounds has the faded painting from the logo and the color red is added with the green to wet the apatite further.
Menu prototype
The stationary was made with the same outline of houses that are on the logo, symbolizing the village.
The leaves were added as a nice popping touch to symbolize nature and the natural and healthy food the restaurant serves to attract all who look for such things.
under the logo on the cards and envelope since 1992 was added as the final touch to stay true to its history and its roots. Taking pride , as it ages like wine it was written in red and bold script elegant letters.
STATIONARY
